Brand Assets

Primary & monochrome logos

Use the full wordmark at 160 CSS pixels wide or larger. Light and Dark refer to the intended background, not a background baked into the artwork. Full-size PNG exports are 2400 × 460 pixels.

Mobile wordmarks

The same proportions in compact exports. Mobile PNGs are 720 × 138 pixels, suitable up to 240 CSS pixels wide at 3× density.

Standalone M icons

Use the architectural M where the full wordmark would be too small. Transparent SVG and 1024 × 1024 PNG versions are included in the kit.

App icons

Solid-background tiles with square corners for platform masking. The kit includes SVG and PNG exports at 180, 192, 512 and 1024 pixels.

Browser icons

Light, dark and automatic SVG options. The kit also includes 16, 32 and 48 pixel PNGs and multi-size ICO versions.

Brand colours

• Navy#193047
• Ivory#FAF8F3
• Gold#B58246
• White#FFFFFF
• Black#000000

Using the identity

• Leave clear space around the artwork equal to at least half the height of the M.
• Keep the original proportions. Do not stretch, crop or redraw the artwork. The architectural M is already the first letter of Mordome; do not add another M before the wordmark.
• Choose artwork with clear contrast against its background. Use ivory and white artwork on a dark surface. Reserve the gold monochrome treatment for larger decorative uses, not small low-contrast navigation.
• Choose SVG for scalable digital or print layouts and PNG when a raster image is required. The SVG artwork has outlined paths and does not need external fonts.