Armando Pereira, Founder and CEO of Mordome

Contact details

In Portugal, call the Portuguese number or message me on WhatsApp. It is the quickest way to reach me.

Saves both mobile numbers, both email addresses and the photo directly to your phone's contacts.

Mordome

A digital hospitality platform created for the Azores and designed for Europe.

The digital butler for every home: it knows the guest, knows the island, and makes bookings for them with Azorean businesses before they arrive.

A tourism region grows in two ways: by attracting more visitors, which depends on routes, airline seats and airfares, and takes years that are rarely within our control; or by creating more value from each visit, which depends on who reaches the guest first and where their spending stays. That can be solved here. Mordome works on the second.

The property

Direct bookings on your own website, money in your account a few days later, and 4% of what guests spend on the island.

The guest

Arrives with an itinerary ready, in their own language, and a butler who responds at any time.

Island businesses

Sell weeks in advance, with appointments booked, and get paid at booking. No joining fee and no exclusivity.

An invitation to founding participants

The pilot starts in October on São Miguel, Terceira and Pico, with room for 25 property owners and 30 businesses as founding participants, with no charges until the end of December. Places are deliberately limited.

In return, I ask for honest feedback about what works and what is missing. And, if it proves worthwhile, your testimonial.

On the ground, Jorge Coelho, co-founder and commercial lead in the Azores, works closely with every property and business.

Become a founding participant

PilotOctober to December 2026, with a small group across three islands
Limited availabilityJanuary to May 2027, expanding to more islands based on the pilot results
All islandsFrom June 1, 2027, across all nine Azorean islands

What I have built

Four decades bringing competitors to the same table and taking new technology from the laboratory to the market.

2013–2015

OpenFog Consortium

I launched the consortium with Cisco, Intel, Microsoft, Dell, Arm and Princeton University. The reference architecture we wrote is now IEEE 1934, the standard for fog and edge computing.

2017–2025

President of AVCC

Eight years leading the Autonomous Vehicle Computing Consortium, founded with GM, Toyota, Arm, DENSO, Bosch and Continental, with NVIDIA among its members. I negotiated the SEMI-AVCC alliance and the partnership with MLCommons.

Japan

Qualification at NTT Laboratories

I brought Marvell's optical chipsets through approval at NTT Laboratories, the most demanding validation in global telecommunications. Earlier, at Centillium, we won NTT's optical terminal contract.

Venture capital

More than $100 million

Raised in venture capital, from seed funding through Series C.

Global teams

From California to Bangalore

Executive roles in the United States, Japan, Germany, Italy and Brazil. At Centillium, I built a Bangalore team of 120 engineers, plus 200 from WIPRO.

Open standards

EPON contributed to IEEE

At Alloptic, EPON technology was contributed to IEEE rather than patented. It became a public standard, and NTT adopted it in Japan.

Career

From design engineer at National Semiconductor to founder of Mordome.

2026–present
Founder and CEO
Mordome, Inc., Azores and California
A digital ecosystem connecting properties, visitors and businesses across the nine islands, so that more visitor spending stays in the Azores.
2008–present
Founder, Fractional CxO
PVentures Consulting, Alamo, California
Fractional senior executive leadership for startups, NASDAQ-listed companies and consortia. Key engagements:
- 2017–2025President, AVCC. Autonomous vehicles.
- 2014–2017CEO, Wi-Next (Italy). Industrial IoT and smart cities.
- 2013–2015President, OpenFog Consortium. Edge computing.
- 2011–2013Product Marketing, Lantiq (Germany). Part of the team that spun out an Infineon division; global launch of a new optical chipset.
- 2010–2012Business Development, Marvell. Entry into the Japanese market and NTT approval.
- 2008–2010SVP of Marketing, Ikanos Communications. Next-generation optical SoC chipsets and a partnership with NEC.
2005–2008
Chief Executive Officer
FlexLight Networks, Palo Alto
Brought in by the board to turn around the company recognized as a GPON leader. I led the strategic shift from systems to system-on-chip.
2002–2005
Vice President and General Manager, Optical Business Unit
Centillium Communications, Fremont
I created the optical business unit, with teams in California, India and France, and a Bangalore design center that grew to 120 in-house engineers and 200 WIPRO partners. It produced the first EPON SoCs for ONU and OLT.
1999–2002
Chief Executive Officer
Alloptic, Pleasanton
Promoted to CEO by the board at the launch of the first product. Investors included Blackstone, Pirelli and Scientific Atlanta. Acquired by CTDI.
1997–1999
Vice President of Marketing
Realtime Access, Silicon Valley
Telecommunications equipment for universal voice service in India and Brazil.
1995–1997
Vice President of International Marketing
E/O Networks, Hayward
Fiber-optic access systems for rural areas. Acquired by GoDigital Networks.
1991–1995
Founder and Principal Consultant
Communications Consultants International
Product design, market positioning and technology due diligence.
1984–1991
Director of Engineering
Telecommunications Technology, Inc., Milpitas
From design engineer to director, working on SCADA systems sold to carriers and utilities worldwide, precursors to IoT, fog and cloud computing.
1982–1984
Design Engineer
National Semiconductor, Santa Clara
Early digital signal processing chipsets for speech synthesis.

Education

MBA, Management and MarketingSanta Clara University, 1991
Master of Science in Electrical Engineering (MSEE), Communications SystemsSanta Clara University, 1985
Bachelor of Science in Electrical Engineering (BSEE), Hardware, with a minor in MathematicsSan José State University, 1982

Standards and boards

TIA Board of DirectorsTelecommunications Industry Association, 2001–2007
EIA Board of DirectorsElectronic Industries Alliance, 2005–2007
ATIS T1 CommitteeUS telecommunications standards, 1987–2002
Editor of IEEE 1007IEEE Communications Society, 1992–1995

Honors

Senior Member, IEEE
Certificate of Merit, FAZInnovative Entrepreneurship in the Portuguese Diaspora
Certificate of MeritPortuguese Diaspora Entrepreneurship Award

Languages and mentoring

Portuguese and EnglishNative. Basic French and Spanish.
Pro bono mentoringJury member for the Start-Up Chile program and mentor to several Portuguese startups.

Where I write

Technology and digital transformation, in Portuguese for the Azores and Portugal, and in English for decision-makers.

A Caravela™

A Portuguese-language Substack. O Horizonte is free, and O Dossiê is the implementation guide for subscribers.

acaravela.substack.com

The Fog Signal™

An English-language Substack for decision-makers: The Pulse, The Vector and The Sextant.

thefogsignal.substack.com

Açoriano Oriental

A column on technology and digital transformation, published every other Monday.

acorianooriental.pt

SAPO

An opinion column on the national portal, published every other Friday.

sapo.pt/autores/armando-alvares-pereira

My columns are published under the name Armando Álvares Pereira.

PVentures Consulting

The consultancy I founded in 2008 in Alamo, California.

I bring senior executive leadership to deep-tech companies at the turning points that shape their future, when the team needs someone who has navigated them before. I join as a member of the team. I do not leave without finding and supporting my successor.

Every engagement follows the five-stage ALIGN™ method:

Assess
Lead
Integrate
Grow
Navigate the Transition

Visit pventures.consulting

The journey begins before arrival.

If you run a property, a business or an institution in the Azores, I would like to hear what you need. Half an hour is enough.

Arrange a meeting WhatsApp