Mordome
Jorge Coelho

Jorge Coelho

Cofounder and Commercial Director, Mordome, Inc.

I'm from Ponta Delgada and welcome guests to my own house. Before that, I spent fourteen years as a commercial director in Azorean trade. I know both sides: selling and hosting. I'm on the ground to bring your property or business into the Mordome pilot.

Join the pilot

Choose your side. I'll call you back to arrange a visit.

Contact details

WhatsApp uses the same number as my mobile. It's the quickest way to reach me.

Save contact

Save my phone number, email and photo directly to your phone's contacts.

How the pilot works

A small group, supported closely, on São Miguel, Terceira and Pico.

Every property's digital butler: it knows the guest, knows the island, and books with Azorean businesses on their behalf before they arrive.

1. Register

Use the button on this page, WhatsApp or email.

2. I visit you

Together we prepare your property's content or business profile: what the butler needs to know to answer well.

3. Start selling

With support on the ground. Nothing is billed through the end of December.

Founders keep their founding terms

Those joining now keep their founding terms until general availability in June 2027, with a direct voice in shaping the product.

In return, I ask for honest feedback on what works and what's missing. And, if it's worthwhile, your testimonial.

Mordome was founded by Armando Pereira, an engineer from Ponta Delgada with over forty years in Silicon Valley technology.

  1. PilotOctober–December 2026 on São Miguel, Terceira and Pico
  2. Limited availabilityJanuary–May 2027, expanding to more islands
  3. All islandsFrom June 1, 2027, across all nine Azorean islands

Frequently asked questions

The questions I hear on every visit, answered before we sit down.

My house

I speak to other owners as an owner myself.

Casa do Parque is about a kilometre from central Ponta Delgada. I welcome families and groups of friends discovering São Miguel, and manage it through Sentido Decimal, where I've been managing partner since 2022. I know the problems Mordome solves from my own doorstep: repeated guest questions, platform commissions and payment only after check-in.

  • RRAL 4021
  • 3 bedrooms
  • 3 bathrooms
  • Up to 6 guests
  • Ponta Delgada, São Miguel
Visit Casa do Parque

Career

More than thirty years selling, negotiating and building partnerships in the Azores.

  1. 2026–present

    Cofounder and Commercial Director

    Mordome, Inc., Açores

    Permanently on the ground with property owners and businesses across the islands.

  2. 2022–present

    Managing Partner

    Sentido Decimal, Lda., Ponta Delgada

    Managing Casa do Parque, a local accommodation property in Ponta Delgada.

  3. 2006–2014

    Managing Partner

    Nutriveg, Lda., Ponta Delgada

    Import, export, wholesale and retail of agricultural products, fertilizers, animal feed and DIY supplies. Also a partner in Atlantilog from 2004 to 2014, in food wholesale, warehouse logistics and purchasing.

  4. 1993–2007

    Commercial Director and Technical Manager

    N.S.L. Agroquímicos, S.A., Grupo Nicolau Sousa Lima

    Fourteen years leading the commercial and technical activities of the group's agrochemical company.

  5. 1991

    Research

    Department of Agricultural Sciences, University of the Azores

    Plant Protection Laboratory, on a project studying the Japanese beetle on Terceira. Also responsible for the vocational agricultural course at the Azores School of Special Education.

The journey begins before arrival.

Tell me where your property or business is. I'll come to you.